A promotion can end while its links remain in messages, saved posts, and printed material. Someone opening the address afterward needs a clear explanation of what happened. Sending them to an unrelated offer without context is a poor substitute...
A campaign address can pass through several stops before reaching its destination. Some stops are intentional, such as a canonical host redirect. Others remain because an old short link points to another old short link.An audit should...
A short address hides the full destination from plain view. That can make a legitimate campaign easier to share, but it also means the address itself gives you less information about where you are going.Treat a short link as a route to...
A website can have a www address and an address without www, but visitors should have one clear public version to use. Choosing that preferred version helps keep...
A printed QR code cannot change the data encoded in its pattern. You can replace a digital image, but that does not alter the copies already on a flyer, package, or table...
A business card has a difficult job. It needs to introduce a person, explain why someone might want to contact them, and remain useful after the conversation has ended. A QR...
